It is not new to anyone that we live in an increasingly connected reality, right? The truth is that the internet has fueled a real revolution in interacting, working, communicating, and even consuming! Respond quickly about yourself: how often do you use the internet to search for products, companies, or services you want to hire? Regularly, isn’t it?
In fact, the online universe has already become an inseparable part of our habits and routines. For this reason, it is practically unthinkable to articulate a business without resorting to the internet as a strategic tool or at least to have it as an instrument to solve daily pending issues. In this sense, businesses that develop exclusively online are increasingly common, leaving aside expensive physical structures.
This business model’s positive points are diverse and can be decisive for those who intend to undertake. Do you know what they are? In today’s post, we have put together a shortlist pointing out what are the main advantages of selling online. Prepared? Then keep following!
Costs are lower
Traditional businesses require a series of expenditures that, taken together, usually result in a non-modest amount. We are talking here about rent, water and electricity bills, property tax, employee transportation, furniture, etc. On the other hand, when opting for an online business model, all these expenses are minimized or even completely saved!
Initially, the expenses to undertake online retail are related to the website’s creation and maintenance, and the maintenance costs are usually very low. So, you will basically need good hosting and a reliable platform.
At the beginning of the online venture, your office may even be in the living room or in a vacant room, which will save on rent and permits. In addition, as there are several actions that can be automated with technological solutions, you can run the project entirely alone or, if you feel better, with the help of a small team, thus eliminating expenses with labor procedures.
If the volume of products sold is large, you will also need, over time, an environment that works as a stock – as long as your business sells its own products, of course. If you decide to sell third-party goods, even the inventory space will be expendable.
To begin with, it is for all this (and much more) that selling online is much more viable for those managers and entrepreneurs who do not want or even cannot invest a high capital already in the beginning of their operations. So, is this your case?
The chances of success are great
The number of people who prefer to make their purchases over the internet over physical stores is increasing. And this trend can be justified by the most varied factors, ranging from more competitive prices, convenience, and security to a greater diversity of choices.
With that in mind, it is not at all difficult to understand why having an online business is being connected to an increasingly broad audience, don’t you agree? And the best thing is that all of this happens without the need to make high investments, which makes your chances of success much greater!
Audience segmentation is accurate
Anyone who wants to undertake online must pay attention to their audience’s particularities, studying the desires and needs of their target audience to reach secure conclusions about the type of approach that should be more effective and the campaigns that will bring better returns.
This segmentation is positive in several aspects, as it avoids wasting investments with generic campaigns and with users who are not really interested in your product and allows a more detailed market knowledge, which favors the loyalty campaigns and allows the evaluation of detailed metrics, among several other advantages.
You need to know as soon as possible that features like Facebook Ads, Google Ads, inbound marketing, and so many other digital marketing solutions are the cornerstones of an increasingly customized online commerce – both for those who sell and those who consume.
In this scenario, you will only spend on that advertising that really reaches the public interested in your products. On the other hand, the audience is only approached by campaigns related to topics in which they have already shown interest, through surveys carried out online.
In other words: digital marketing bridges the gap between who wants to sell and who wants to consume, regardless of geographical distances or physical limitations. All of this makes your chances of success in online retail much more significant than those of those who invest in a traditional business model.
The range of the medium is much greater
As we mentioned briefly in the previous topic, there are no physical or geographical limitations in an online business. For this reason, you will not need, for example, to travel the city in search of a favorable commercial point for your niche market. With an online store and a good layout for the delivery of products, you can have customers from anywhere in the world!
To do so, expand the variety of channels with which customers can communicate with your company. Do you already have a phone? Go to social networks, disclose an email address, and create a shift for the site chat. The customer must be able to reach you!
Rigidity gives way to flexibility
A trend that has been shown to be increasingly strong among new entrepreneurs is the appreciation of flexibility in relation to work. Therefore, for those who have this goal, creating an online business is probably the most appropriate solution.
Think about it: in this context, you will be your own boss, you will be able to make your own schedules, and you will still have the possibility to work from wherever you want, as you wish. Imagine, for example, how liberating it must feel to close a deal by the sea, drinking coconut water. Tempting, isn’t it?