How to build ecommerce from scratch: 7 steps from platform to sales Leave a comment

Creating a successful online store has become the dream of many entrepreneurs. There are many reasons for this: part of a market that earns billions and is still expanding. But, build an e-commerce website from scratch?

With a little planning and some tools for eCommerce, you will be able to launch your virtual business with some ease.
Follow below, 7 steps on how to create successful e-commerce!

How to set up an e-commerce from scratch: 7 steps
Define your product and audience


This step is the one that starts your business plan.
It is impossible to consider creating a virtual store without defining these characteristics first of all.
The product is what will guarantee income for your company. It is what will deliver your value proposition to your customer.
But who is your customer?
Defining the personas that your business serves will assist in creating marketing strategies but in every business plan. The choice of payment methods, shipping and delivery systems, inventory management, and products will be offered in your online store.
For these reasons, when learning how to build e-commerce from scratch, you should start with these two aspects.

Choose an ecommerce platform


Before choosing the platform, it is necessary to buy a domain for your virtual store.
It is an e-commerce address such as ebay.com
Your next step is to select the right e-commerce platform.
With the growth of virtual commerce, many developers have created sales platforms that are ready for the entrepreneur to configure and register their products.
To use the best e-commerce platforms, just choose a monthly plan – don’t be scared, there are affordable plans for different budgets – and start taking advantage of the features and support they offer.

Configure payment options


One of the most important steps in setting up e-commerce is defining aspects related to the payment of the products sold.
Just as there are platforms to create the store structure, it is also possible to hire the support of a payment processor, such as PayPal.
These tools receive your customer’s payment details, contact credit card companies and banks, process the payment, and confirm that you can release the order. Then the amount paid falls into your bank account.

Organize your store


The next step on how to set up an ecommerce from scratch is to organize the online store:
● define the site theme;
● insert your store’s logo;
● create an About page and a Contact page.
Highlight your payment methods and create a prominent banner area. It will be useful for promoting promotions and new product launches, for example.
Create categories and add your products to your online store

Checkout

Make checkout easy and ask only for information that will actually be used for delivery and payment processing. This directly affects sales conversion rates.
Offer a good variety of payment methods and do not scare your customer with very high freight.
If a customer abandoned a cart, ensure that the marketing team will reactivate it through email marketing, SMS, or chatbot campaigns, encouraging them to come back and complete their purchase.

Online store marketing

How do you hope to attract customers?
Digital marketing is undoubtedly the greatest source of new consumers for your store.
So, after the steps we have listed above on how to build e-commerce from scratch, you will need an e-commerce marketing plan that attracts visitors to your website and turns them into customers.
Among the most common e-commerce marketing actions are:
● SEO ;
● paid ads;
● content marketing;
● social networks and more

Monitor your results

The analysis tools that are currently available can help a lot in your company’s day-to-day.
For example, Google Analytics can gather important information about visitor rate, pages visited, visit time, clicks, and conversion.
Together with data such as investment and marketing and sales and the volume of business carried out, it is possible to arrive at the return on investment value of your marketing efforts.

If you have a physical store, creating an e-commerce store is an opportunity to keep your company competitive and expand your business’s reach. Otherwise, this is an excellent opportunity to have your own business!

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